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Most international tourists to pay a premium for Vietnamese food

According to a survey on “International tourism trends in 2011” of Visa Company, approximately 70% of 300 foreign tourists to Vietnam in the last two years spent more money for Vietnamese food and a forecast on 64% of over 300 tourists in the coming time.

The survey is conducted over 11.000 tourists from 23 countries of Asia-Pacific, Europe and Middle East, America in February and March 2011.

With its distinctive culture and beautiful natural landscapes, Vietnam has become one of the most attractive destinations for tourists from Singapore, Thailand, Australia and the Republic of Korea. Of which, 24% of foreign tourists to Vietnam is from Singapore and Thailand (12% from each country), and Australia (10%).

Remarkably, surveyed tourists said that they would be willing to pay a premium for food (69%), visit exotic destinations (65%). Besides, future ones said they like to enjoy outdoor activities, take food tours to explore the local cuisine and experience the local night life in Vietnam.

In 2011, Vietnam welcomed 6 million international visitors and 30 million national ones in an increase of 19%, 7,1% and 30% respectively compared with the year of 2010. The total tourism revenue of Vietnam gained VND 130,000 billion. This year, we will set target at 6.5 million international tourists (up 8.3% compared with 2011) and 32 million national ones (up 6.7%) in revenue of VND 150,000 billion.

Source: VnEconomy

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