Hoi An has effectively restored and promoted its artistic heritage.

For several years, except for two years due to COVID-19, the wards and communes of Hoi An have annually organized successful Bai Choi singing contests, becoming a traditional activity.

The contest exerts a strong appeal to both locals and tourists, drawing them in to enjoy it. Integrated into annual New Year celebrations, there are always scenes, performances of Bai Choi (folk singing), puzzles, and more.

From a mere folk game, Hoi An has elevated Bai Choi singing into full-fledged artistic performances in the traditional folk style. Continuously selected for regional and national folk festivals, Bai Choi singing has also been invited for international cultural exchanges across Asia, Europe, and Australia.

Today, Bai Choi singing has become an essential cultural experience for locals and tourists visiting the ancient town, accessible through the Visit HoiAn Fanpage.

The documentary footage from the national dossier on Bai Choi art submitted to UNESCO also includes many scenes and activities in Hoi An.

Tourists visit, observe pottery making at Nam Dieu pottery village, Thanh Ha ward.

In Hoi An, alongside preserving tangible cultural heritage, there's a strong focus on harmoniously integrating intangible cultural values within the local community.

During occasions such as the Lunar New Year, the lantern festival, various traditional cultural and artistic forms are showcased. It enriches the spiritual life of the local people and creates unique tourism products.

The connection between the World Cultural Heritage of the ancient town and the World Biosphere Reserve of Cu Lao Cham, along with traditional village cultural spaces, has yielded positive results.

Traditional craft village products, swallow's nest, lanterns, cuisine, along with programs like "Old Town Night", "Pedestrian Street", "Lantern Festival", have become distinctive and attractive cultural tourism products.

Tourists weave corn husk ropes at the experiential point in Bai Lang (Tan Hiep island commune).

On February 22, 2024, the Ministry of Culture, Sports and Tourism announced the addition of two more traditional crafts to Hoi An's national intangible cultural heritage list, including hammock weaving from tree bark strings and making houses from bamboo and nipa palm.

This highlights the area's rich cultural potential, providing opportunities for the development of traditional crafts that are beloved by locals and tourists alike.

Apart from the two historical-cultural and revolutionary tradition exhibition areas, the city has established four specialized museums and a Chu Dau pottery exhibition room. These museums' activities have created a mini-tourism map, facilitating tourists visiting the ancient town.

https://en.baoquangnam.vn/hoi-an-develops-tourism-products-from-culture-3131658.html